Optimistically Green – Design Portfolio

Crafting beautifully designed brands that make the world a better place

Results-driven, visually striking design that positively impacts the world

About me

Jenny Tracy

I am a designer on a mission to make the world a better place by co-creating with brands who care. My purpose on earth is to help you tell your story and share it with your tribe. I work to build an engaging and clear brand story that connects with your customers, and then apply it across the board. I have an extensive background in marketing, which enables me to create design that converts and resonates.

Services

I create unique, recognizable design that CONVERTS leads to loyal fans and makes the world a better place.

My designs are rooted in research, psychology, and marketing. Every project starts with a deep dive into your brand’s strategic positioning and a comprehensive understanding of your target market. I also like to begin with the end in mind. What are your goals? What does success look like to you? How will your brand deliverables aid in achieving these goals?

Branding

Creating brands from scratch or breathing new life into existing brands.

Web Design

A custom crafted website to make you proud of your brand’s home on the internet.

Collateral

Print Collateral. Packaging. Product Design. Product Photography. Social Media Templates.

Murals

A custom mural is one of the most unique things you can do to share your brand’s message.

portfolio

Featured Work

The Pragmatic Penguin

Magic Made

G-Town Acupuncture

Mandawi

Client Feedback

Don’t Take my word for it

"Jen was a co-inventor AND web designer on this project. When we started our engagement, she sent a questionnaire to help me think through what I wanted. Based on those answers, she came up with a lovely design and logo. In addition to having excellent right brain/design skills, Jen was able to provide primers on a wide range of tools as we got the site up and running: ecommerce, graphic design, scheduling, web hosting and marketing automation. She kept to our project schedule much better than I, often mocking concepts up so that I could have a better sense of what was needed."

"Jen is amazing ... really! She's my go-to person for all the startups I mentor when they need a logo design, a PowerPoint deck to pitch investors, guidance to build out their brand and anything else which requires a strong visual representation and brand positioning. She's extremely reasonable and responsive, with great rates for the high-quality work she can produce. She's also just a really positive and enjoyable person."

"Jen’s passion for both design and sustainability was infectious, it was great to work with someone who really cared about my project. She designed a beautiful website and gave easy to understand instructions for me to manage it on my own going forward. She had great communication, attention to detail, and was very timely. I highly recommend working with Jen and I will certainly hire her again in the future."

"Jen was really refreshing to work with. Clear communication skills and a very high quality of work. The pitch deck she created for my startup project was the best I had seen. Working with Jen is not like work. She is a friend throughout the process and guides you effortlessly through iterations to the final result. I highly recommend her."

"If you want a great technical website and a smart, brand-knowing woman - it's Jen. She really understood our brand and made sure it reflected in everything that she did. She has a great network of other people she pulls in when she needs them that are experts in their fields. She really wants to do a great job and she wants to make sure that she stays with the vision that you have for your company."