Whole Foods Market



Whole Foods Market is a natural grocery chain. They use hand drawn art and rustic graphic design to communicate their core brand values with their customers.

One of my biggest projects for Whole Foods Market was to create a Core Values Mural in their regional office conference room.  Since this was not customer facing, I was encouraged to go outside of the current standard brand guidelines, and to give reference to the design of Whole Foods Market branding over its multi decade history. 

Hand Drawn, Natural, Witty.

I worked within the existing brand guidelines of Whole Foods Market to create a variety of hand done signage that conveyed their commitment to high quality food with a personal, friendly touch.

Friendly Graphic Design

I worked within Whole Food Market existing brand standards to create a variety of signage.