BRAND IDENTITY PACKAGE
Do you need a map to help you to navigate through your visual direction and tone? Having cohesive collateral is a great way to stand out and build trust with new and existing clients/customers.
SUITABLE FOR: Those who are new to business and need a package to get set up to head in the right direction or those who are currently in business and need an overhaul and a new path to follow.
- Custom Questionnaire and follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials. Research into competition. Creation of moodboard for your feedback. This research phase sets the direction for the design work to come.
- Logo Design
- The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Your favorite solution will be selected and refined up to two times. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
- Color Pallette
- Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
- Recommendations for brand fonts, with examples of how to use them. Includes font files.
- Graphic Elements
- Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
- Brand Style Guide
- A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
TIMEFRAME: 2-6 weeks from start date
PRICING: Starting at $1,000 USD